#Volunteer4SA

Social Media Campaigns

Volunteering for People & the Planet

Helping Volunteer Organisations to Effectively Engage Audiences

Social Media Strategy

Why Social Media?

Everyone knows that an active Social Media presence is essential for any organisation promoting volunteerism. However, it could be more important than you think. Why? Volunteers tend to use Social Media more than the general populace. Importantly, most Social Media users use their preferred platforms to stay ‘connected’ to the world around them. It is thus important for a volunteer organisation to retain the attention of its target audience through regular postings.

It is most important that the narrative (message) is consistent and clear — and each posting should be real news about the volunteer organisation or its field. Retweets, for example, should be on topic and relevant to the goals of the volunteer organisation and not the tweeter!

Why Strategy?

A standard Social Media presence is most often not enough. Our Social Media Strategy helps to dynamically amplify the reach of a volunteer organisations narrative (message) by leveraging the viral spreading of social media messages through a comprehensive network of genuine influencers. Many popular influencers have over 100,000 followers!

Influencers can make a big difference in the cross-pollination of a volunteer organisations Social Media message by promoting content across multiple platforms. It is quite possible for a volunteer organisation to reach almost all Social Media users in their country when using our Social Media Strategy.

Cross-Platform Pollination

We Measure Your
Platform Reach

Social media reach is one of the social media metrics you can track to assess the impact of your promotion activities both on social media platforms and beyond. We help you measure your social media reach across multiple platforms. We also measure Cross-Platform Pollination.

Social media reach is an estimated number of social media users that could have contact with a social media post. It’s based on the number of followers, fans, subscribers, connections, and visibility percentage. Visibility percentage is an estimation of what part of an audience usually sees a social media post on a particular social media platform.

Facebook

% of user target 92%

Instagram

% of user target 89%

Twitter

% of user target 95%

YouTube

% of user target 98%

Digital Media Strategies

Customised Social Media Strategy

A customised social media strategy is a summary of everything your volunteer organisation plans to do and hopes to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the post. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment.